Open to Director of Product, Head of Product, and VP of Product opportunities in the Netherlands. Available immediately.
Twenty years in digital consumer products, including fifteen years leading product teams, both in-house at brands like Decathlon and Zoover and at B2B SaaS platforms powering brands like LEGO, Puma and G-Star RAW.
40% average year-over-year growth in app GMV.
Led product for the shopping app of the world’s largest sports retailer, used by millions in more than thirty countries. That growth brought hundreds of millions of euros in additional GMV to the business.
Built a 15-person go-to-market team from scratch.
Led the product and operational integration after the acquisition, and rolled out omnichannel features for brands like LEGO, Puma and Birkenstock.
Built a profitable delivery unit that readied the company for its acquisition.
Built customer success, support and services from scratch for an app platform serving fashion brands like G-Star RAW, Bestseller and Boardriders Group.
Before that, I led product marketing at Zoover from 2011 and product for Zoover and Weeronline from 2014 to 2018. During that time, two Weeronline apps reached number one in the App Store, and we rebuilt Zoover’s platform, adding online travel agency capabilities. I started my product career at the ad network WebAds in 2006.
I set the direction and strategic guardrails, and trust my teams to make the day-to-day decisions within them. That means giving people ownership and being deliberate about when to step in. I challenge them to take on unfamiliar, ambitious problems and give them the space to solve them.
I introduced cool-downs between build cycles: a stretch with nothing scheduled, so teams could fix bugs, pay down tech debt and polish the details that never make it onto a roadmap. I did it because a great experience is the sum of a hundred thousand small things done right.
When I joined Decathlon, the shopping app was a plain ecommerce store. My vision, Beyond the transaction, made it more than a place to buy: an app that adds value between purchases for the brand’s biggest fans. The wow moments came from augmented reality, in-store features and a more personal experience.
At Highstreet, Slack was where everything happened, and that was the problem: constant interruptions, pressure to reply instantly, and decisions buried under the next hundred messages. So I proposed taking chat out of the company. People were nervous at first. Then the noise dropped, decisions moved into writing where everyone could find them, and teams got long stretches of focus back. It took some getting used to. It was worth it.
I live in , in the middle of the Netherlands, with my wife and our two kids. Outside work you’ll find me on my road or gravel bike, cooking with whatever’s in the kitchen, or listening to music of all kinds.
